Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 1990 Mar;10(1):6-15.

How patients evaluate the quality of ambulatory medical encounters: a marketing perspective

K D Bopp  1
Affiliations
  • PMID: 10104016

How patients evaluate the quality of ambulatory medical encounters: a marketing perspective

K D Bopp. J Health Care Mark. 1990 Mar.

Abstract

Quality is becoming an important issue in marketing ambulatory medical services. Based on an empirical study, this article examines how consumers evaluate the quality of medical encounters and how providers can influence patients' perceptions of quality.

PubMed Disclaimer