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. 1991 May;10(1):65-79.
doi: 10.1016/0167-6296(91)90017-h.

Alcohol advertising bans and alcohol abuse: an international perspective

H Saffer  1
Affiliations

Alcohol advertising bans and alcohol abuse: an international perspective

H Saffer. J Health Econ. 1991 May.

Abstract

This paper examines the effect of banning broadcast advertising of alcoholic beverages. The data used in this study are a pooled time series from 17 countries for the period 1970 to 1983. The empirical results show that countries with bans on spirits advertising have about 16% lower alcohol consumption than countries with no bans and that countries with bans on beer and wine advertising have about 11% lower alcohol consumption than countries with bans only on spirits advertising.

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