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. 1998 Feb;20(2):54-8.

The fun factor: marketing recreation to the disabled

D Fost
  • PMID: 10182453

The fun factor: marketing recreation to the disabled

D Fost. Am Demogr. 1998 Feb.

Abstract

Consumers with physical disabilities are a growing market for travel, sports, and other leisure-oriented products and services. Many in the forefront of serving this market have been inspired by personal circumstances and assisted by technology. Two keys to their success are: careful attention to design and a positive attitude.

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