Changes in business communications: innovative uses of new media and technologies

Abstract

An overview of communication technologies and concepts for intra- and inter-business communication, including local area networks, electronic mail and tele-conferencing, illustrates the wide spectrum of methods which challenge traditional forms of business communication such as correspondence and telephone. It is shown how the application of these technologies, in concert with the computer and new storage media, allows integration of communication, data management and recordkeeping functions. The systematic application of electronic technologies and recognition of the advantages of graphics for effective communication lead to the stimulation of graphic forms of communication. Technologies and methods of graphic communication are discussed, and the impact of these new approaches on the work environment in the office is explained.