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. 1986 Mar;39(3):16-9.

Building on your hospital's competitive image

D D Gregory
  • PMID: 10275736

Building on your hospital's competitive image

D D Gregory. Trustee. 1986 Mar.

Abstract

What is your institution's image in the community and how can pinpointing consumer perceptions help market services and the medical staff? The author explains how building on the strengths of the hospital's competitive image can help capture some of your competitors' market share.

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