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Review
. 1999 Aug;21(8):1402-17; discussion 1401.
doi: 10.1016/s0149-2918(99)80041-1.

Use of contingent valuation to place a monetary value on pharmacy services: an overview and review of the literature

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Review

Use of contingent valuation to place a monetary value on pharmacy services: an overview and review of the literature

K Blumenschein et al. Clin Ther. 1999 Aug.

Abstract

An important goal for the pharmacy profession is to quantify the economic value of pharmacy services. The contingent valuation (CV), or willingness-to-pay method, offers one approach to valuing the benefits of pharmacy services. The potential advantage CV offers is that it reflects, in a single monetary amount, the entire range of attributes (both benefits and "nonbenefits") offered by the good or service being valued. This paper provides a brief overview of the CV method and reviews 10 published studies that used a willingness-to-pay question to place a monetary value on pharmacy services. Suggestions for other researchers wishing to use this method are provided.

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