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Review
. 1999 Sep 14;96(19):10575-7.
doi: 10.1073/pnas.96.19.10575.

Behavioral economics: reunifying psychology and economics

C Camerer  1
Affiliations
Review

Behavioral economics: reunifying psychology and economics

C Camerer. Proc Natl Acad Sci U S A. .

Abstract

"Behavioral economics" improves the realism of the psychological assumptions underlying economic theory, promising to reunify psychology and economics in the process. Reunification should lead to better predictions about economic behavior and better policy prescriptions.

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References

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    1. Smith A. Theory of Moral Sentiments. Cambridge, U.K.: Oxford Univ. Press; 1976.
    1. Smith A. The Wealth of Nations. Cambridge, U.K.: Oxford Univ. Press; 1976.

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