Credibility
- PMID: 10665240
Credibility
Abstract
The believability of a message is grounded in almost everything except the content of the message--there is no self-warranted truth. Credibility is based on the believer's assessment of the form of the message, its source, and especially by triangulation with a reference point. The most common group of reference points are compatibility, authority, collegiality, and performance.
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