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. 2000:5 Suppl:101-11.
doi: 10.1080/10810730050019582.

Toward a new communications framework for HIV/AIDS

C O Airhihenbuwa  1 , B Makinwa, R Obregon
Affiliations

Toward a new communications framework for HIV/AIDS

C O Airhihenbuwa et al. J Health Commun. 2000.

Abstract

In response to the overwhelming burden of new cases of human immunodeficiency virus (HIV) in Africa, Asia, Latin America, and the Caribbean, the Joint United Nations Programme on HIV/AIDS (UNAIDS), in 1997, initiated a project to examine the application of existing communication theories/models to HIV/acquired immune deficiency virus (AIDS) prevention and care in these regions. In the past 2 years, 103 leading researchers and practitioners from different parts of the world were invited by the UNAIDS to participate in one of five consultative workshops designed to review these theories/models and rethink their adequacy for Africa, Asia, Latin America, and the Caribbean. A new communications framework for HIV/AIDS was developed to move from a focus on the individual to a focus on five domains of "contexts" that influence behaviors: government policy, socioeconomic status (SES), culture, gender relations, and spirituality.

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