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. 2001 Feb;91(2):288-91.
doi: 10.2105/ajph.91.2.288.

The cigar revival and the popular press: a content analysis, 1987-1997

L Wenger  1 , R Malone, L Bero
Affiliations

The cigar revival and the popular press: a content analysis, 1987-1997

L Wenger et al. Am J Public Health. 2001 Feb.

Abstract

Objectives: The purpose of this study was to examine print media coverage of cigars during the period 1987 to 1997.

Methods: A content analysis of 790 cigar-focused newspaper and magazine articles was conducted.

Results: Cigar-focused articles increased substantially over the study period, paralleling increased cigar consumption. Articles focused on cigar business (39%) and events (19%). Only 4% of articles focused on health effects. Sixty-two percent portrayed cigars favorably. The tobacco industry was mentioned in 54% of articles and portrayed positively in 78%. Forty-two percent of the individuals quoted or described in articles were affiliated with the tobacco industry; only 5% were government/public health figures.

Conclusions: Print coverage of cigars failed to communicate health risk messages and contributed to positive images of cigars.

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