Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
Clinical Trial
. 2001 Feb;91(2):292-6.
doi: 10.2105/ajph.91.2.292.

Television campaigns and adolescent marijuana use: tests of sensation seeking targeting

P Palmgreen  1 , L Donohew, E P Lorch, R H Hoyle, M T Stephenson
Affiliations
Clinical Trial

Television campaigns and adolescent marijuana use: tests of sensation seeking targeting

P Palmgreen et al. Am J Public Health. 2001 Feb.

Abstract

Objectives: This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents.

Methods: The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months.

Results: All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P < .002). As expected, low-sensation seekers had low use levels, and no campaign effects were evident.

Conclusions: Televised campaigns with high reach and frequency that use public service announcements designed for and targeted at high-sensation-seeking adolescents can significantly reduce substance use in this high-risk population.

PubMed Disclaimer

References

    1. Am J Public Health. 2000 Mar;90(3):335-7 - PubMed
    1. Am J Public Health. 2000 Mar;90(3):360-6 - PubMed
    1. Am J Public Health. 1987 Feb;77(2):153-60 - PubMed
    1. Am J Public Health. 1990 May;80(5):565-9 - PubMed
    1. JAMA. 1990 Jul 18;264(3):359-65 - PubMed

Publication types

MeSH terms