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Comparative Study
. 2002 Jan;92(1):75-8.
doi: 10.2105/ajph.92.1.75.

Bar and club tobacco promotions in the alternative press: targeting young adults

Edward Sepe  1 , Stanton A Glantz
Affiliations
Comparative Study

Bar and club tobacco promotions in the alternative press: targeting young adults

Edward Sepe et al. Am J Public Health. 2002 Jan.

Abstract

Objectives: This study examined changes in tobacco promotions in the alternative press in San Francisco and Philadelphia from 1994 to 1999.

Methods: A random sample of alternative newspapers was analyzed, and a content analysis was conducted.

Results: Between 1994 and 1999, numbers of tobacco advertisements increased from 8 to 337 in San Francisco and from 8 to 351 in Philadelphia. Product advertisements represented only 45% to 50% of the total; the remaining advertisements were entertainment-focused promotions, mostly bar-club and event promotions.

Conclusions: The tobacco industry has increased its use of bars and clubs as promotional venues and has used the alternative press to reach the young adults who frequent these establishments. This increased targeting of young adults may be associated with an increase in smoking among this group.

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Figures

FIGURE 1
FIGURE 1
—Changes in total advertisements over time: a comparison of the weighted frequencies of all tobacco advertisements recorded in a sample of the San Francisco Bay Guardian and the Philadelphia City Paper, 1994–1999.
FIGURE 2
FIGURE 2
—Summary of promotional types as a percentage of total advertisements: San Francisco Bay Guardian (SFBG) and Philadelphia City Paper (CP), 1994–1999.
See this image and copyright information in PMC

References

    1. Solomon C. Tobacco companies bankroll their own. Seattle Times. December 10, 1997:A1.
    1. Scholtes PS. You're not invited. City Pages [serial online]. September 22, 1999.
    1. Hwang SL. Tobacco companies enlist the bar owner to push their goods. Wall Street Journal. April 21, 1999:A1, A6.
    1. Graham C. Tobacco companies heating up the nightclub scene. St. Petersburg Times. August 16, 1998:H1.
    1. Gellene D. Joining the clubs: tobacco firms find a venue in bars. Los Angeles Times. September 25, 1997:D1, D3.

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