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Multicenter Study
. 2002 Feb 2;324(7332):278-9.
doi: 10.1136/bmj.324.7332.278.

Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross sectional survey

Barbara Mintzes  1 , Morris L Barer, Richard L Kravitz, Arminée Kazanjian, Ken Bassett, Joel Lexchin, Robert G Evans, Richard Pan, Stephen A Marion
Affiliations
Multicenter Study

Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross sectional survey

Barbara Mintzes et al. BMJ. .

Erratum in

  • BMJ 2002 May 11;324(7346):1131
No abstract available

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References

    1. IMS Health. US leading products by DTC spend. January 2000-December 2000. Fairfield, CT: IMS Health, 2001. www.imshealth.com/public/structure/dispcontent/1,2779,1203-1203-143221,0... (accessed 19 December 2001).
    1. Watson R. EC moves towards “direct to consumer” advertising. BMJ. 2001;323:184.
    1. Therapeutic Products Programme. Direct-to-consumer advertising of prescription drugs. Discussion document. Ottawa: Health Canada; 1999.
    1. Findlay S. Prescription drugs and mass media marketing. Research brief. Washington, DC: National Institute of Health Care Management; 2000. www.nihcm.org (accessed 15 March 2001).
    1. Silversides A. Direct-to-consumer prescription drug ads getting bolder. Can Med Assoc J. 2001;165:462. - PMC - PubMed

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