Cultural psychology, A new look: reply to Bond (2002), Fiske (2002), Kitayama (2002), and Miller (2002)

Abstract

M. H. Bond (2002), A. P. Fiske (2002), S. Kitayama (2002), and J. G. Miller (2002) joined D. Oyserman, H. M. Coon, and M. Kemmelmeier (2002) in highlighting limitations of the individualism-collectivism model of culture. Concern is warranted; nevertheless, individualism-collectivism helps structure discourse on the influence of culture on the mind. To avoid level-of-analysis entanglements, Oyserman et al. propose an integrative model that includes distal, proximal, and situated cultural features of societies and internalized models of these features, highlights the importance of subjective construal, and uses evolutionary perspectives to clarify the basic problems cultures address. Framed this way, it is clear that, depending on situational requirements, both individualism- and collectivism-focused strategies are adaptive; thus, it is likely that human minds have adapted to think both ways.