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. 2002 Spring;22(1):6-12.

Pharmaceutical marketing in a new age. Effective campaigns still need to focus on what customers want

Sanjay K Rao  1
Affiliations
  • PMID: 11881547

Pharmaceutical marketing in a new age. Effective campaigns still need to focus on what customers want

Sanjay K Rao. Mark Health Serv. 2002 Spring.

Abstract

The pharmaceutical industry has focused heavily on marketers' ability to market new products more efficiently. However, a more streamlined marketing approach can help address customers' needs and ease the pressure on drug companies to discover new drugs with blockbuster appeal. Through discussion and a detailed example, this article describes a stream-lined approach to creating more effective marketing and sales force strategies.

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