For and against: Direct to consumer advertising is medicalising normal human experience: For

Affiliations

¹ Centre for Health Services and Policy Research, University of British Columbia, 429-2194 Health Services Mall, Vancouver, BC, Canada V6T 1Z3. bmintzes@chspr.ubc.ca

Barbara Mintzes. BMJ. 2002.

. 2002 Apr 13;324(7342):908-9.

doi: 10.1136/bmj.324.7342.908.

¹ Centre for Health Services and Policy Research, University of British Columbia, 429-2194 Health Services Mall, Vancouver, BC, Canada V6T 1Z3. bmintzes@chspr.ubc.ca

No abstract available

Comment in

For and against: Direct to consumer advertising is medicalising normal human experience: Against.
Bonaccorso SN, Sturchio JL. Bonaccorso SN, et al. BMJ. 2002 Apr 13;324(7342):910-1. doi: 10.1136/bmj.324.7342.910. BMJ. 2002. PMID: 11950746 Free PMC article. No abstract available.

1. Kawachi I, Conrad P. Medicalization and the pharmacological treatment of blood pressure. In: Davis P, editor. Contested ground. Public purpose and private interests in the regulation of prescription drugs. New York: Oxford University Press; 1996.
1. IMS Health. IMS Health reports pharmaceutical direct-to-consumer advertising investment in US reaches $1.3 billion in first-half 2000. www.imshealth.com (accessed 20 Jan 2002).
1. Researched Medicines Industry Association of New Zealand. DTC advertising can enhance public health. The case for for direct-to-consumer prescription medicine advertising. (Briefing paper, June 2000.) www.rmianz.co.nz/briefing%20papers/dtc.htm (accessed 27 Mar 2002).
1. Thomas L. The medusa and the snail. New York: Bantam Books; 1980.
1. Green CJ, Bassett K, Foerster V, Kazanjian A. Bone mineral density testing: does the evidence support its selective use in well women? Vancouver, BC: British Columbia Office of Health Technology Assessment; 1997. www.chspr.ubc.ca//bcohta/pdf/bmd.pdf . (BCOHTA 97:2T.) www.chspr.ubc.ca//bcohta/pdf/bmd.pdf (accessed 10 Feb 2002). (accessed 10 Feb 2002).