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. 2002 Jul;92(7):1086-95.
doi: 10.2105/ajph.92.7.1086.

Burning Love: big tobacco takes aim at LGBT youths

Harriet A Washington  1
Affiliations

Burning Love: big tobacco takes aim at LGBT youths

Harriet A Washington. Am J Public Health. 2002 Jul.

Abstract

Secret tobacco industry documents lay bare the industry's targeting, seduction, and recruitment of minority groups and children. They also unmask Big Tobacco's disdain for its targets.

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Figures

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Figure
Gay and lesbian adults smoke twice as much as their peers.
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Linking cigarettes, alcohol, and the bar scene has been a staple of tobacco marketing strategies.
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Blacks and other racial/ethnic groups have been targeted by the tobacco industry through ads such as this Virginia Slims ad, with its suggestive undertones.
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Cigarettes are sometimes packaged with free gifts that appeal to both young adults and youths.
See this image and copyright information in PMC

References

    1. Tobacco Institute memo from Samuel Chilcote, Jr, to Rep. Thomas Luken's Subcommittee on Transportation and Hazardous Materials [re: Protect Our Children From Cigarettes Act of 1989]. July 26, 1989. Bates No. 515687450. Available at: http://tobaccodocuments.org/rjr/515687449-7757.html. Accessed May 15, 2002.
    1. The campaign for tobacco-free kids. Available at: http://tobaccofreekids.org/adgallery. Accessed April 21, 2002.
    1. Holland G. A study of ethnic markets [by R. J. Reynolds marketing officials]. September 1969. Bates No. 501989230. Available at: http://www.tobaccodocuments.org. Accessed June 17, 1998.
    1. Stolberg SG. Rise in smoking by young blacks erodes a success story. New York Times. April 4, 1998: A24.
    1. Slobodzian J. Civil rights suit names tobacco. Natl Law J. November 2, 1998:A10.

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