[The cynical game of the tobacco industry. Many years' efforts to deny or cover-up the negative effects of tobacco are revealed by the forced publication of internal documents]

Abstract

Scrutiny of internal tobacco industry documents, now available on the Internet, reveals that Sweden and Finland were classified as "priority 1" areas in which to intensify efforts to resist tobacco control measures. In the late 1980s Philip Morris increased its activities in Scandinavia in order to counteract penal taxation threats and marketing restrictions. Swedish scientists were engaged by the tobacco industry in the "White Coat" project, a program expected to shed doubt on research linking passive smoking to health risks. The Swedish tobacco company Swedish Match collaborated with Philip Morris in challenging measures to limit tobacco use, including the new, stricter tobacco law proposed in the early 1990s.