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. 2002 Aug 8;418(6898):696-9.
doi: 10.1038/nature01018.

The present and future of the international wine industry

Linda F Bisson  1 , Andrew L Waterhouse, Susan E Ebeler, M Andrew Walker, James T Lapsley
Affiliations

The present and future of the international wine industry

Linda F Bisson et al. Nature. .

Abstract

Wine production is both art and science, a blend of individual creativity and innovative technology. But wine production is also business, with economic factors driving manufacturing practices. To be successful in the modern marketplace, a winemaker must integrate the artistic and economic aspects of wine production, and possess a solid understanding of the intrinsic and extrinsic factors that underlie purchase motivation.

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