[Models of public perceptions about environmental risk]

Abstract

A survey on public perceptions about environmental risk was carried out in the industrial area of Portoscuso. The aim was to obtain information on how citizens correlate industrial risk exposure to adverse health effects, in order to plan effective risk communication strategies. Perceptions were found to vary among the population: some citizens do not believe any hazards from industrial pollution exist, others consider adverse health effects as an inevitable consequence of industrial pollution, still others believe in the role of individual factors. Effective risk communication strategies should increase the population's knowledge about environmental risks, so as to enable individuals to achieve a balance between normal concern for possible health hazards and excessive alarm, and to encourage public awareness and participation.