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Review
. 2004 Nov 13;329(7475):1177-9.
doi: 10.1136/bmj.329.7475.1177.

The power of positive deviance

David R Marsh  1 , Dirk G Schroeder, Kirk A Dearden, Jerry Sternin, Monique Sternin
Affiliations
Review

The power of positive deviance

David R Marsh et al. BMJ. .

Abstract

Identifying individuals with better outcome than their peers (positive deviance) and enabling communities to adopt the behaviours that explain the improved outcome are powerful methods of producing change

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Figures

Figure 1
Figure 1
Mother learning new feeding practices at a mother-infant group learning centre in Abo Sidom, Egypt
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