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. 2004 Oct;74(8):325-8.
doi: 10.1111/j.1746-1561.2004.tb06621.x.

A contest to create media messages aimed at recruiting adolescents for stop smoking programs

Ivana T Croghan  1 , Heather M Campbell, Christi A Patten, Gary A Croghan, Darrell R Schroeder, Paul J Novotny
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A contest to create media messages aimed at recruiting adolescents for stop smoking programs

Ivana T Croghan et al. J Sch Health. 2004 Oct.

Abstract

This project engaged adolescents in a contest to create advertising messages aimed at recruiting teens for stop smoking programs. Middle school students were invited to design a media message for television, radio, Web, or print (newspaper or billboard). Of 4,289 students in eight middle schools of Rochester, Minn., 265 (6.2%) developed 172 stop smoking messages. The quality of their work confirmed that teens can design media messages to encourage their smoking adolescent peers to enroll in a program to stop smoking.

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