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. 2004 Jul;1(3):A02.
Epub 2004 Jun 15.

Commentary on the VERB campaign - perspectives on social marketing to encourage physical activity among youth

Adrian Bauman  1
Affiliations

Commentary on the VERB campaign - perspectives on social marketing to encourage physical activity among youth

Adrian Bauman. Prev Chronic Dis. 2004 Jul.
No abstract available

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References

    1. Wong F, Huhman M, Heitzler C, Asbury L, Bretthauer-Mueller R, McCarthy S, et al. VERB™ — a social marketing campaign to increase physical activity among youth. Prev Chronic Dis [serial online] 2004 Jul [15 June 2004] 2004 Jul;1(3) Available from: URL: http://www.cdc.gov/pcd/issues/2004/jul/04_0043.htm . - PMC - PubMed
    1. Huhman M, Heitzler C, Wong F. The VERB™ campaign logic model: a tool for planning and evaluation. Prev Chronic Dis [serial online] 2004 Jul [15 June 2004] 2004 Jul;1(3) Available from: URL: http://www.cdc.gov/pcd/issues/2004/jul/04_0033.htm . - PMC - PubMed
    1. Cavill N, Bauman A. Changing the way people think about health-enhancing physical activity: do mass media campaigns have a role? Journal of Sports Sciences. Forthcoming. - PubMed
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