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Comparative Study
. 2005 Sep;95(9):1543-4.
doi: 10.2105/AJPH.2004.046235. Epub 2005 Jul 28.

Promoting stair use: single versus multiple stair-riser messages

Oliver J Webb  1 , Frank F Eves
Affiliations
Comparative Study

Promoting stair use: single versus multiple stair-riser messages

Oliver J Webb et al. Am J Public Health. 2005 Sep.

Abstract

Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.

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Figures

FIGURE 1—
FIGURE 1—
Stair use at baseline and after single-message and multiple-message banner implementation.
See this image and copyright information in PMC

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