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Clinical Trial
. 1992 Jul;82(7):1029-32.
doi: 10.2105/ajph.82.7.1029.

Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem

M Siska  1 , J Jason, P Murdoch, W S Yang, R J Donovan
Affiliations
Clinical Trial

Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem

M Siska et al. Am J Public Health. 1992 Jul.

Abstract

The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.

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References

    1. J Appl Psychol. 1982 Oct;67(5):623-8 - PubMed

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