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Randomized Controlled Trial
. 2006 Nov-Dec;30(6):582-97.
doi: 10.5555/ajhb.2006.30.6.582.

The effect of message frames and CVD risk factors on behavioral outcomes

Lisa Benz Scott  1 , Barbara Curbow
Affiliations
Randomized Controlled Trial

The effect of message frames and CVD risk factors on behavioral outcomes

Lisa Benz Scott et al. Am J Health Behav. 2006 Nov-Dec.

Abstract

Objectives: To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions.

Methods: In a randomized experiment, women (n = 395) read either a loss- or gain-framed heart disease prevention message to test differential effects by risk factor status.

Results: Messages significantly increased knowledge, self-efficacy and intervention efficacy beliefs, and behavioral intentions. Frames had significantly different effects on self-efficacy and behavioral intent to engage in detection behaviors by parental risk factor status.

Conclusions: Further study is warranted to assess effects of frames on behavioral outcomes among women at elevated CVD risk.

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