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Review
. 2007 Aug;16(4):270-4.
doi: 10.1136/tc.2006.018978.

More than meets the eye: on the importance of retail cigarette merchandising

Richard W Pollay  1
Affiliations
Review

More than meets the eye: on the importance of retail cigarette merchandising

Richard W Pollay. Tob Control. 2007 Aug.

Abstract

Point-of-sale activity is important enough to get the attention of the senior management of transnational firms and to be the subject of sophisticated research aimed to realise "intrusive visibility" better through creative design, command attention and convey brand imagery. The result of this is the promotional "positioning" of products, and the creation of both friendly familiarity and perceived popularity. The intended results include increased sales of cigarettes as a product or "category growth".

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Conflict of interest statement

Competing interests: I am a university business school scholar and have been called often to testify in tobacco litigation to educate judges and juries in several countries as to the firms' marketing practices and the history thereof.

References

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