The taste of desserts' packages
- PMID: 1766789
- DOI: 10.2466/pms.1991.73.2.575
The taste of desserts' packages
Abstract
This article reports an experiment on expressing the behavioural meaning of designed objects. Can a designer express the taste of a desert in the form of its packaging and can consumers match these forms when tasting the desserts? Analysis of responses of 12 adults indicates positive answers to these questions.
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