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Editorial
. 2007 Sep 15;335(7619):526.
doi: 10.1136/bmj.39310.506308.AD.

Direct to consumer advertising of drugs in Europe

Nicola Magrini, Maria Font
Editorial

Direct to consumer advertising of drugs in Europe

Nicola Magrini et al. BMJ. .

Abstract

Evidence on its benefits and harms is available but is being ignored

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Conflict of interest statement

Competing interests: None declared.

Comment in

References

    1. Gilbody S, Wilson P, Watt I. Benefits and harms of direct to consumer advertising: a systematic review. Qual Saf Health Care 2005;14:246-50. - PMC - PubMed
    1. Committee on the Assessment of the US Drug Safety System. Baciu A, Stratton K, Burke SP, eds. The future of drug safety: promoting and protecting the health of the public Washington, DC: National Academies Press, 2007
    1. Schuchman M. Drug risks and free speech—can Congress ban consumer ads? N Engl J Med 2007;356:2236-9. - PubMed
    1. Ministry of Health. Direct-to-consumer advertising of prescription medicines in New Zealand: consultation document Wellington: MoH, 2006. http://tinyurl.com/kgw3y
    1. Krumholz HM, Ross JS, Presler AH, Egilman DS. What have we learnt from Vioxx? BMJ 2007;334:120-3. - PMC - PubMed

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