Implementing the Florida KidCare open enrollment communications campaign: a framework for mobilizing community partners to reduce the number of uninsured children

Abstract

Florida ranks third among states with the lowest children's insurance coverage, due to constraints such as language barriers, multiple programs, documentation requirements, limited outreach, and short enrollment periods. In November 2004, Florida announced a 30-day children's health insurance enrollment period for January 2005 following an 18-month closure. This article describes the development, implementation, and evaluation of a communication plan creating coalitions between community partners, government agencies, and child advocacy groups to inform families. Over 96,000 families applied, almost five times any previous monthly enrollment. This campaign serves as a template for implementing strategies and engaging community partners to reduce the number of uninsured children.