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Comment
. 2007 Oct 6;335(7622):683-4.
doi: 10.1136/bmj.39346.496690.3A.

Direct to consumer advertisement: The world of the market place

Jonathan V Howell
Comment

Direct to consumer advertisement: The world of the market place

Jonathan V Howell. BMJ. .
No abstract available

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Conflict of interest statement

Competing interests: JVH advised healthcare commissioners about the funding of unlicensed Herceptin. His complaint about the promotion of Herceptin was upheld.

Comment on

References

    1. Magrini N, Font M. Direct to consumer advertising of drugs in Europe. BMJ 2007;335:526 (15 September.) - PMC - PubMed
    1. Boseley S. The selling of a wonder drug. Guardian 2006;29 March. www.guardian.co.uk/science/2006/mar/29/medicineandhealth.health
    1. Department of Health. Speech by Rt Hon Patricia Hewitt MP, Secretary of State for Health, 25 October 2005: Breast cancer awareness. Especially paragraphs 18 and 21. www.dh.gov.uk/en/News/Speeches/Speecheslist/DH_4121929

MeSH terms