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Comment
. 2007 Oct-Nov;12(7):645-9.
doi: 10.1080/10810730701619695.

The effectiveness of gain-framed messages for encouraging disease prevention behavior: is all hope lost?

Amy E Latimer  1 , Peter Salovey, Alexander J Rothman
Affiliations
Comment

The effectiveness of gain-framed messages for encouraging disease prevention behavior: is all hope lost?

Amy E Latimer et al. J Health Commun. 2007 Oct-Nov.

Abstract

This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.

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