Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2008 May-Jun;32(3):283-94.
doi: 10.5555/ajhb.2008.32.3.283.

Associations between tobacco marketing and use among urban youth in India

Monika Arora  1 , K Srinath Reddy, Melissa H Stigler, Cheryl L Perry
Affiliations

Associations between tobacco marketing and use among urban youth in India

Monika Arora et al. Am J Health Behav. 2008 May-Jun.

Abstract

Objectives: To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth.

Methods: Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004.

Results: Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students.

Conclusion: This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.

PubMed Disclaimer

Figures

Figure 1
Figure 1
Difference in tobacco use, by receptivity to tobacco advertising among students in Project MYTRI (N=11642)
Figure 2
Figure 2
Difference in tobacco use, by exposure to advertising venues among students in Project MYTRI (N=11642)
See this image and copyright information in PMC

References

    1. US Department of Health and Human Services. A Report of the Surgeon General. Washington: US Government Printing Office; CDC: NCCDPHP; 1994. Preventing Tobacco Use among Young People; p. 161.
    1. Evans N, Farkas A, Gilpin E, et al. Influence of tobacco marketing and exposure to smokers on adolescent susceptibility to smoking. J Natl Cancer Inst. 1995;87:1538–1545. - PubMed
    1. Unger JB, Cruz TB, Schuster D, et al. Measuring exposure to pro- and anti-tobacco marketing among adolescents: intercorrelations among measures and associations with smoking status. J Health Commun. 2001;6(1):11–29. - PubMed
    1. Pierce JP, Choi WS, Gilpin EA, et al. Tobacco industry promotion of cigarettes and adolescent smoking. JAMA. 1998;279(7):511–515. - PubMed
    1. Choi WS, Ahluwalia JS, Harris KJ, et al. Progression to established smoking: the influence of tobacco marketing. Am J Prev Med. 2002;22(4):228–233. - PubMed

Publication types