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. 2008 Jun 21;336(7658):1402-3.
doi: 10.1136/bmj.39575.675787.651.

Key opinion leaders: independent experts or drug representatives in disguise?

Affiliations

Key opinion leaders: independent experts or drug representatives in disguise?

Ray Moynihan. BMJ. .

Abstract

Ray Moynihan examines the role of the influential experts paid by industry to help “educate” the profession and the public

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Conflict of interest statement

Competing interests: None declared.

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References

    1. Pharma Marketing Glossary. www.pharma-mkting.com/glossary/keyopinionleader.htm
    1. Cutting Edge Information. Thought-leader compensation: establishing fair-market value http://cuttingedgeinfo.com/thoughtleadercompensation/PH106_summary.pdf, summary.
    1. Cutting Edge Information. Pharmaceutical opinion leader management. November 2007. www.cuttingedgeinfo.com/pharmaopinionleaders/index.htm#body, summary.
    1. Marketwire. Large pharmaceutical companies tend to pay triple what other size companies do for KOL speakers Press release, 19 March, 2008www.marketwire.com/mw/release.do?id=834122
    1. Cook J. Practical guide to medical education. Pharmaceutical Marketing 2001;6:14-22.