Key opinion leaders: independent experts or drug representatives in disguise?
- PMID: 18566074
- PMCID: PMC2432185
- DOI: 10.1136/bmj.39575.675787.651
Key opinion leaders: independent experts or drug representatives in disguise?
Abstract
Ray Moynihan examines the role of the influential experts paid by industry to help “educate” the profession and the public
Conflict of interest statement
Competing interests: None declared.
Comment in
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Key opinion leaders: Thus are our medical meetings managed.BMJ. 2008 Jul 15;337(7662):a789. doi: 10.1136/bmj.a789. BMJ. 2008. PMID: 18632708 Free PMC article. No abstract available.
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Key opinion leaders: How to spot one.BMJ. 2008 Jul 15;337(7662):a790. doi: 10.1136/bmj.a790. BMJ. 2008. PMID: 18632709 Free PMC article. No abstract available.
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Key opinion leaders: Getting them while they're young.BMJ. 2008 Jul 15;337(7662):a792. doi: 10.1136/bmj.a792. BMJ. 2008. PMID: 18632710 Free PMC article. No abstract available.
References
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- Pharma Marketing Glossary. www.pharma-mkting.com/glossary/keyopinionleader.htm
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- Cutting Edge Information. Thought-leader compensation: establishing fair-market value http://cuttingedgeinfo.com/thoughtleadercompensation/PH106_summary.pdf, summary.
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- Cutting Edge Information. Pharmaceutical opinion leader management. November 2007. www.cuttingedgeinfo.com/pharmaopinionleaders/index.htm#body, summary.
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- Marketwire. Large pharmaceutical companies tend to pay triple what other size companies do for KOL speakers Press release, 19 March, 2008www.marketwire.com/mw/release.do?id=834122
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- Cook J. Practical guide to medical education. Pharmaceutical Marketing 2001;6:14-22.
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