DTC marketing of genetic tests: the perfect storm
- PMID: 18726771
- DOI: 10.1080/15265160802248211
DTC marketing of genetic tests: the perfect storm
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Direct to confusion: lessons learned from marketing BRCA testing.Am J Bioeth. 2008 Jun;8(6):5-8. doi: 10.1080/15265160802248179. Am J Bioeth. 2008. PMID: 18726769
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