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. 2009 Mar-Apr;33(2):192-201.
doi: 10.5993/ajhb.33.2.8.

Association of various components of media literacy and adolescent smoking

Brian A Primack  1 , Renee Hobbs
Affiliations

Association of various components of media literacy and adolescent smoking

Brian A Primack et al. Am J Health Behav. 2009 Mar-Apr.

Abstract

Objective: To determine which specific aspects of media literacy were most strongly associated with smoking outcomes.

Methods: Students at a public high school responded to cross-sectional survey items measuring smoking outcomes, components of media literacy, and other variables.

Results: Of the 1211 participants, 19% were current smokers (N = 216) and 40% of the nonsmokers (N = 342) were susceptible to smoking. In the adjusted models, current smoking was most strongly related to representation-reality domain items, but susceptibility to smoking was associated with each of the media literacy domains.

Conclusion: Varied relationships exist between individual facets of media literacy and smoking outcomes.

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