The architecture of intuition: Fluency and affect determine intuitive judgments of semantic and visual coherence and judgments of grammaticality in artificial grammar learning

Abstract

People can intuitively detect whether a word triad has a common remote associate (coherent) or does not have one (incoherent) before and independently of actually retrieving the common associate. The authors argue that semantic coherence increases the processing fluency for coherent triads and that this increased fluency triggers a brief and subtle positive affect, which is the experiential basis of these intuitions. In a series of 11 experiments with 3 different fluency manipulations (figure-ground contrast, repeated exposure, and subliminal visual priming) and 3 different affect inductions (short-timed facial feedback, subliminal facial priming, and affect-laden word triads), high fluency and positive affect independently and additively increased the probability that triads would be judged as coherent, irrespective of actual coherence. The authors could equalize and even reverse coherence judgments (i.e., incoherent triads were judged to be coherent more frequently than were coherent triads). When explicitly instructed, participants were unable to correct their judgments for the influence of affect, although they were aware of the manipulation. The impact of fluency and affect was also generalized to intuitions of visual coherence and intuitions of grammaticality in an artificial grammar learning paradigm. (PsycINFO Database Record (c) 2009 APA, all rights reserved).