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Randomized Controlled Trial
. 2009;24(1):33-5.
doi: 10.1080/08858190802664313.

Efficacy of breast cancer appeals for promoting physical activity

Geoffrey Jalleh  1 , Robert J Donovan, Terry Slevin, Chad Y Lin
Affiliations
Randomized Controlled Trial

Efficacy of breast cancer appeals for promoting physical activity

Geoffrey Jalleh et al. J Cancer Educ. 2009.

Abstract

Background: We investigated the efficacy of breast cancer prevention messages in increasing intentions to be more active.

Method: We randomly assigned 200 females aged 30-60 years to a breast cancer and physical activity message or a cardiovascular disease and physical activity message.

Results: The breast cancer message was more believable and slightly more motivating to increase physical activity than the cardiovascular disease message, and 72% of respondents in the breast cancer condition increased their intention to increase their physical activity.

Conclusion: The benefit of reducing the risk of breast cancer can be used to motivate increased physical activity in women.

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