Strategies for competitiveness and sustainability: adaptation of a Brazilian subsidiary of a Swedish multinational corporation

Abstract

The competitiveness, in terms of macro and micro levels of an enterprise, is often dictated by its capacity to innovate, ability to respond to the needs of the market, and resilience to challenges from competition. This paper reviews the literature on the adaptation of research and development (R&D) units in subsidiaries of multinational corporations. It focuses mainly on the impact of the technological dynamic on sustainability performance of the Brazilian subsidiary of the Swedish multinational Ericsson. Through a conceptual framework, it explores information and communication technologies (ICT) towards a transversal and comprehensive vision of levels of innovation and sustainability.