Methods to increase response to postal and electronic questionnaires
- PMID: 19588449
- PMCID: PMC8941848
- DOI: 10.1002/14651858.MR000008.pub4
Methods to increase response to postal and electronic questionnaires
Update in
-
Methods to increase response to postal and electronic questionnaires.Cochrane Database Syst Rev. 2023 Nov 30;11(11):MR000008. doi: 10.1002/14651858.MR000008.pub5. Cochrane Database Syst Rev. 2023. PMID: 38032037 Free PMC article.
Abstract
Background: Postal and electronic questionnaires are widely used for data collection in epidemiological studies but non-response reduces the effective sample size and can introduce bias. Finding ways to increase response to postal and electronic questionnaires would improve the quality of health research.
Objectives: To identify effective strategies to increase response to postal and electronic questionnaires.
Search strategy: We searched 14 electronic databases to February 2008 and manually searched the reference lists of relevant trials and reviews, and all issues of two journals. We contacted the authors of all trials or reviews to ask about unpublished trials. Where necessary, we also contacted authors to confirm methods of allocation used and to clarify results presented. We assessed the eligibility of each trial using pre-defined criteria.
Selection criteria: Randomised controlled trials of methods to increase response to postal or electronic questionnaires.
Data collection and analysis: We extracted data on the trial participants, the intervention, the number randomised to intervention and comparison groups and allocation concealment. For each strategy, we estimated pooled odds ratios (OR) and 95% confidence intervals (CI) in a random-effects model. We assessed evidence for selection bias using Egger's weighted regression method and Begg's rank correlation test and funnel plot. We assessed heterogeneity among trial odds ratios using a Chi(2) test and the degree of inconsistency between trial results was quantified using the I(2) statistic.
Main results: PostalWe found 481 eligible trials. The trials evaluated 110 different ways of increasing response to postal questionnaires. We found substantial heterogeneity among trial results in half of the strategies. The odds of response were at least doubled using monetary incentives (odds ratio 1.87; 95% CI 1.73 to 2.04; heterogeneity P < 0.00001, I(2) = 84%), recorded delivery (1.76; 95% CI 1.43 to 2.18; P = 0.0001, I(2) = 71%), a teaser on the envelope - e.g. a comment suggesting to participants that they may benefit if they open it (3.08; 95% CI 1.27 to 7.44) and a more interesting questionnaire topic (2.00; 95% CI 1.32 to 3.04; P = 0.06, I(2) = 80%). The odds of response were substantially higher with pre-notification (1.45; 95% CI 1.29 to 1.63; P < 0.00001, I(2) = 89%), follow-up contact (1.35; 95% CI 1.18 to 1.55; P < 0.00001, I(2) = 76%), unconditional incentives (1.61; 1.36 to 1.89; P < 0.00001, I(2) = 88%), shorter questionnaires (1.64; 95% CI 1.43 to 1.87; P < 0.00001, I(2) = 91%), providing a second copy of the questionnaire at follow up (1.46; 95% CI 1.13 to 1.90; P < 0.00001, I(2) = 82%), mentioning an obligation to respond (1.61; 95% CI 1.16 to 2.22; P = 0.98, I(2) = 0%) and university sponsorship (1.32; 95% CI 1.13 to 1.54; P < 0.00001, I(2) = 83%). The odds of response were also increased with non-monetary incentives (1.15; 95% CI 1.08 to 1.22; P < 0.00001, I(2) = 79%), personalised questionnaires (1.14; 95% CI 1.07 to 1.22; P < 0.00001, I(2) = 63%), use of hand-written addresses (1.25; 95% CI 1.08 to 1.45; P = 0.32, I(2) = 14%), use of stamped return envelopes as opposed to franked return envelopes (1.24; 95% CI 1.14 to 1.35; P < 0.00001, I(2) = 69%), an assurance of confidentiality (1.33; 95% CI 1.24 to 1.42) and first class outward mailing (1.11; 95% CI 1.02 to 1.21; P = 0.78, I(2) = 0%). The odds of response were reduced when the questionnaire included questions of a sensitive nature (0.94; 95% CI 0.88 to 1.00; P = 0.51, I(2) = 0%).ElectronicWe found 32 eligible trials. The trials evaluated 27 different ways of increasing response to electronic questionnaires. We found substantial heterogeneity among trial results in half of the strategies. The odds of response were increased by more than a half using non-monetary incentives (1.72; 95% CI 1.09 to 2.72; heterogeneity P < 0.00001, I(2) = 95%), shorter e-questionnaires (1.73; 1.40 to 2.13; P = 0.08, I(2) = 68%), including a statement that others had responded (1.52; 95% CI 1.36 to 1.70), and a more interesting topic (1.85; 95% CI 1.52 to 2.26). The odds of response increased by a third using a lottery with immediate notification of results (1.37; 95% CI 1.13 to 1.65), an offer of survey results (1.36; 95% CI 1.15 to 1.61), and using a white background (1.31; 95% CI 1.10 to 1.56). The odds of response were also increased with personalised e-questionnaires (1.24; 95% CI 1.17 to 1.32; P = 0.07, I(2) = 41%), using a simple header (1.23; 95% CI 1.03 to 1.48), using textual representation of response categories (1.19; 95% CI 1.05 to 1.36), and giving a deadline (1.18; 95% CI 1.03 to 1.34). The odds of response tripled when a picture was included in an e-mail (3.05; 95% CI 1.84 to 5.06; P = 0.27, I(2) = 19%). The odds of response were reduced when "Survey" was mentioned in the e-mail subject line (0.81; 95% CI 0.67 to 0.97; P = 0.33, I(2) = 0%), and when the e-mail included a male signature (0.55; 95% CI 0.38 to 0.80; P = 0.96, I(2) = 0%).
Authors' conclusions: Health researchers using postal and electronic questionnaires can increase response using the strategies shown to be effective in this systematic review.
Conflict of interest statement
None.
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Update of
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Methods to increase response rates to postal questionnaires.Cochrane Database Syst Rev. 2007 Apr 18;(2):MR000008. doi: 10.1002/14651858.MR000008.pub3. Cochrane Database Syst Rev. 2007. Update in: Cochrane Database Syst Rev. 2009 Jul 08;(3):MR000008. doi: 10.1002/14651858.MR000008.pub4. PMID: 17443629 Updated.
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Doob 1973 {published data only}
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Gendall 2005b {published data only}
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Gibson 1999b {published data only}
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Gueguen 2003b {published data only}
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Gullahorn 1959 {published data only}
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- Keown CF. Foreign mail surveys: response rates using monetary incentives. Journal of International Business Studies 1985;16:151‐3.
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Roszkowski 1990c {published data only}
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Roszkowski 1990d {published data only}
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Roszkowski 1990e {published data only}
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Roszkowski 1990l {published data only}
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Roszkowski 1990m {published data only}
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- Roszkowski MJ, Bean AG. Believe it or not! Longer questionnaires have lower response rates. Journal of Business and Psychology 1990;4(4):495‐509.
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Saal 2005 {published data only}
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- Saal D, Nuebling M, Husemann Y, Heidegger T. Effect of timing on the response to postal questionnaires concerning satisfaction with anaesthesia care. British Journal of Anaesthesia 2005;94(2):206–10. - PubMed
Salim Silva 2002 {published data only}
Sallis 1984 {published data only}
Salvesen 1992 {published data only}
Sang‐Wook 2005 {published data only}
-
- Sang‐Wook Y, Hong JS, Ohr H, Yi JJ. A comparison of response rate and time according to the survey methods used: a randomized controlled trial. European Journal of Epidemiology 2005;20:131–5. - PubMed
Sauerland 2002 {published data only}
-
- Sauerland S, Neugebauer EAM. An experiment of mailing physician surveys on two different issues in joint or separate mail. Journal of Clinical Epidemiology 2002;55:1046‐8. - PubMed
Schmidt 2005 {published data only}
-
- Schmidt JB, Calantone RJ, Griffin A, Montoya‐Weiss MM. Do certified mail third‐wave follow‐ups really boost response rates and quality?. Marketing Letters 2005;16(2):129‐41.
Schweitzer 1995 {published data only}
-
- Schweitzer M, Asch D. Timing payments to subjects of mail surveys: cost‐effectiveness and bias. Journal of Clinical Epidemiology 1995;48(11):1325‐9. - PubMed
Scott 1957 {published data only}
-
- Scott FG. Mail questionnaires used in a study of older women. Sociology and Social Research 1957;41:281‐4.
See Tai 1997 {published data only}
-
- See Tai S, Nazareth I, Haines A, Jowett C. A randomized trial of the impact of telephone and recorded delivery reminders on the response rate to research questionnaires. Journal of Public Health Medicine 1997;19(2):219‐21. - PubMed
Shackleton 1980 {published data only}
-
- Shackleton VJ, Wild JM, Wolffe M. Screening optometric patients by questionnaire: methods of improving response. American Journal of Optometry and Physiological Optics 1980;57(6):404‐6. - PubMed
Shah 2001 {published data only}
Shahar 1993 {published data only}
-
- Shahar E, Bisgard KM, Folsom AR. Response to mail surveys: effect of a request to explain refusal to participate. Epidemiology 1993;4:480‐2. - PubMed
Sharp 2006 {published data only}
-
- Sharp L, Cochran C, Cotton SC, Gray NM, Gallagher ME. Enclosing a pen with a postal questionnaire can significantly increase the response rate. Journal of Clinical Epidemiology 2006;59:747–54. - PubMed
Shaw 2001 {published data only}
Sheikh 1982 {published data only}
-
- Sheikh K. Response to postal questionnaire: the effects of enquiry about earnings. International Review of Applied Psychology 1982;31:345‐9.
Shin 1992 {unpublished data only}
-
- Shin E. An experimental study of techniques to improve response rates of mail questionnaire. Utah State University 1992.
Shiono 1991 {published data only}
-
- Shiono PH, Klebanoff MA. The effect of two mailing strategies on the response to a survey of physicians. American Journal of Epidemiology 1991;134(5):539‐42. - PubMed
Simon 1967a {published data only}
-
- Simon R. Responses to personal and form letters in mail surveys. Journal of Advertising Research 1967;7:28‐30.
Simon 1967b {published data only}
-
- Simon R. Responses to personal and form letters in mail surveys. Journal of Advertising Research 1967;7:28‐30.
Simon 1967c {published data only}
-
- Simon R. Responses to personal and form letters in mail surveys. Journal of Advertising Research 1967;7:28‐30.
Skinner 1984 {published data only}
-
- Skinner SJ, Ferrell OC, Pride WM. Personal and nonpersonal incentives in mail surveys: immediate versus delayed inducements. Academy of Marketing Science 1984;12(1):106‐14.
Sletto 1940 {published data only}
-
- Sletto R. Pretesting of questionnaires. American Sociological Review 1940;5:193‐200.
Sloan 1997 {published data only}
Smith 1985 {published data only}
Spry 1989a {published data only}
-
- Spry VM, Hovell MF, Sallis JG, Hofsteter CR, Elder JP, Molgaard CA. Recruiting survey respondents to mailed surveys: controlled trials of incentives and prompts. American Journal of Epidemiology 1989;130(1):166‐72. - PubMed
Spry 1989b {published data only}
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- Spry VM, Hovell MF, Sallis JG, Hofsteter CR, Elder JP, Molgaard CA. Recruiting survey respondents to mailed surveys: controlled trials of incentives and prompts. American Journal of Epidemiology 1989;130(1):166‐72. - PubMed
Spry 1989c {published data only}
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- Spry VM, Hovell MF, Sallis JG, Hofsteter CR, Elder JP, Molgaard CA. Recruiting survey respondents to mailed surveys: controlled trials of incentives and prompts. American Journal of Epidemiology 1989;130(1):166‐72. - PubMed
Stafford 1966 {published data only}
-
- Stafford JE. Influence of preliminary contact on mail returns. Journal of Marketing Research 1966;3:410‐1.
Stapulonis 2004 {published data only}
-
- Stapulonis RA, Marsh S, Markesich J. Incentives with low‐income populations: a n experiment with merchant point‐of‐sale (POS) cards. Paper presented at the Annual Conference of the American Association for Public Opinion Research, Phoenix, Arizona 2004.
Stem 1984a {published data only}
-
- Stem DE, Steinhorst RK. Telephone interview and mail questionnaire applications of the randomized response model. Journal of the American Statistical Association 1984a;79(387):555‐64.
Stem 1984b {published data only}
-
- Stem DE, Steinhorst RK. Telephone interview and mail questionnaire applications of the randomized response model. Journal of the American Statistical Association 1984a;79(387):555‐64.
Stevens 1975 {published data only}
-
- Stevens RE. Does precoding mail questionnaires affect response rates. Public Opinion Quarterly 1975;38:621‐2.
Streiff 2001 {published data only}
-
- Streiff MB, Dundes L, Spivak JL. A mail survey of United States hematologists and oncologists: a comparison of business reply versus stamped return envelopes. Journal of Clinical Epidemiology 2001;54:430‐2. - PubMed
Subar 2001 {published data only}
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- Subar AF, Ziegler RG, Thompson FE, Johnson CC, Weissfeld JL, Reding D, et al. Is shorter always better? Relative importance of questionnaire length and cognitive ease on response rates and data quality for two dietary questionnaires. American Journal of Epidemiology 2001;153:404‐9. - PubMed
Sutton 1992 {published data only}
-
- Sutton RJ, Zeitz LL. Multiple prior notifications, personalization, and reminder surveys. Marketing Research 1992;4:14‐21.
Svoboda 2001 {unpublished data only}
-
- Svoboda P. A comparison of two questionnaires for assessing outcome after head injury in the Czech Republic.
Swan 1980 {published data only}
-
- Swan JE, Epley DE, Burns WL. Can follow‐up response rates to a mail survey be increased by including another copy of the questionnaire?. Psychological Reports 1980;47:103‐6.
Szirony 2002 {published data only}
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- Szirony TA, Price JH, Telljohann SK, Wolfe E. Survey return rates using a covering letter signed by a graduate student or faculty member. Psychological Reports 2002;91:1174‐6. - PubMed
Tamayo‐Sarver 2004 {published data only}
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- Tamayo‐Sarver JH, Baker DW. Comparison of responses to a US 2 dollar bill versus a chance to win 250 US dollars in a mail survey of emergency physicians. Academic Emergency Medicine 2004;11(8):888‐91. - PubMed
Tambor 1993 {published and unpublished data}
Taylor 1998 {published data only}
-
- Taylor S, Lynn P. The effect of a preliminary notification letter on response to a postal survey of young people. The Journal of the Market Research Society 1998;40(2):165‐73.
Taylor 2006 {published data only}
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- Taylor KS, Counsell CE, Harris CE, Gordon JC, Fonseca SC, Lee AJ. In a randomized study of envelope and ink color, colored ink was found to increase the response rate to a postal questionnaire. Journal of Clinical Epidemiology 2006;59(12):1326‐30. - PubMed
Teisl 2005 {published data only}
-
- Teisl MF, Roe B, Vayda M. Incentive effects on response rates, data quality, and survey administration costs. International Journal of Public Opinion Research 2005;18(3):364‐73.
Temple‐Smith 1998 {published data only}
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- Temple‐Smith M, Mulvey G, Doyle W. Maximising response rates in a survey of general practitioners ‐ lessons from a Victorian survey on sexually transmissible diseases . Australian Family Physician 1998;27(Suppl 1):S15‐8. - PubMed
Thistlethwaite 1993 {published data only}
-
- Thistlethwaite PC. The impact of selected mail response enhancement techniques on surveys of the mature market: some new evidence. Journal of Professional Services Marketing 1993;8(2):269‐76.
Thomson 2004 {published data only}
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- Thomson CE, Paterson‐Brown S, Russell D, McCaldin D, Russell IT. Short report: encouraging GPs to complete postal questionnaires ‐ one big prize or many small prizes? A randomized controlled trial. Family Practice 2004;21(6):697‐8. - PubMed
Tjerbo 2005 {published data only}
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- Tjerbo T, Kvaemer KJ, Botten G, Aasland OG. Bruk av incentiver for a oke svarandelen i sporreskjemaundersokelser. Tidsskr Nor Laegeforen 2005;18(125):2496‐7. - PubMed
Trussell 2004a {published data only}
-
- Trussell N, Lavrakas PJ. The influence of incremental increases in token cash incentives on mail survey response. Public Opinion Quarterly 2004a;68(3):349‐67.
Trussell 2004b {published data only}
-
- Trussell N, Lavrakas PJ. The influence of incremental increases in token cash incentives on mail survey response. Public Opinion Quarterly 2004b;68(3):349‐67.
Trussell 2004c {published data only}
-
- Trussell N, Lavrakas PJ. The influence of incremental increases in token cash incentives on mail survey response. Public Opinion Quarterly 2004c;68(3):349‐67.
Tullar 1979 {published data only}
-
- Tullar WL, Pressley MM, Gentry DL. Toward a theoretical framework for mail survey response. Proceeding of the Third Annual Conference of the Academy of Marketing Science 1979;2:243‐7.
Tullar 2004 {published data only}
-
- Tullar JM, Katz JN, Wright EA, Fossel AH, Phillips CB, Maher NE, et al. Effect of handwritten, hand‐stamped envelopes on response rate in a follow up study of hip replacement patients. Arthritis & Rheumatism 2004;51(3):501‐4. - PubMed
Tuten 2004 {published data only}
-
- Tuten TL, Galesic M, Bosnjak M. Effects of immediate versus delayed notification of prize draw results on response behavior in web surveys: a n experiment. Social Science Computer Review 2004;22:377‐84.
Ulrich 2005 {published data only}
-
- Ulrich CM, Danis M, Koziol D, Garrett‐Mayer E, Hubbard R, Grady C. Does it pay to pay? A randomized trial of prepaid financial incentives and lottery incentives in surveys of nonphysician healthcare professionals. Nursing Research 2005;54(3):178‐83. - PubMed
Urban 1993 {published data only}
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- Urban N, Anderson GL, Tseng A. Effects on response rates and costs of stamps vs business reply in a mail survey of physicians. Clinical Epidemiology 1993;46(5):455‐9. - PubMed
VanGeest 2001 {published data only}
-
- VanGeest JB, Wynia MK, Cummins DS, Wilson IB. Effects of different monetary incentives on the return rate of a national mail survey of physicians. Medical Care 2001;39(2):197‐201. - PubMed
Veiga 1974 {published data only}
-
- Veiga JF. Getting the mail questionnaire returned: Some practical research considerations. Journal of Applied Psychology 1974;59(2):217‐8.
Virtanen 2007a {published data only}
-
- Virtanen V, Sirkiä T, Jokiranta V. Reducing nonresponse by SMS reminders in mail surveys. Social Science Computer Review 2007a;25:384‐95.
Virtanen 2007b {published data only}
-
- Virtanen V, Sirkiä T, Jokiranta V. Reducing nonresponse by SMS reminders in mail s urveys. Social Science Computer Review 2007b;25:384‐95.
Virtanen 2007c {published data only}
-
- Virtanen V, Sirkiä T, Jokiranta V. Reducing nonresponse by SMS reminders in mail surveys. Social Science Computer Review 2007c;25:384‐95.
Vocino 1977 {published data only}
-
- Vocino T. Three variables in stimulating responses to mailed questionnaires. Journal of Marketing 1977;41:76‐7.
Vogel 1992 {published data only}
-
- Vogel PA, Skjostad K, Eriksen L. Influencing return rate by mail of alcoholics' questionnaires at follow‐up by varying lottery procedures and questionnaire lengths. Two experimental studies. European Journal of Psychiatry 1992;6(4):213‐22.
VonRiesen 1979 {published data only}
-
- VonRiesen RD. Postcard reminders versus replacement questionnaires and mail survey response rates from a professional population. Journal of Business Research 1979;7:1‐7.
Waisanen 1954 {published data only}
-
- Waisanen FB. A note on the response to a mailed questionnaire. Public Opinion Quarterly 1954;18:210‐2.
Walker 1997 {unpublished data only}
-
- Walker N on behalf of the Auckland Leg Ulcer Study Group. Auckland Leg Ulcer Study ‐ Trial data 1997‐8.
Waltemyer 2005 {published data only}
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- Waltemyer S, Sagas M, Cunningham GB, Jordan JS, Turner BA. The effects of personalization and colored paper on mailed questionnaire response rates in a coaching sample. Research Quarterly for Exercise and Sport 2005;76(1):A130.
Ward 1996 {published data only}
-
- Ward J, Boyle C, Long D, Ovadia C. Patient surveys in general practice. Australian Family Physician 1996;25(1):S19‐S20. - PubMed
Ward 1998 {published data only}
-
- Ward J, Bruce T, Holt P, D'Este K, Sladden M. Labour‐saving strategies to maintain survey response rates: a randomised trial. Australian and New Zealand Journal of Public Health 1998;22(3 Suppl):394‐6. - PubMed
Warriner 1996 {published and unpublished data}
-
- Warriner K, Goyder J, Gjertsen H, Hohner P, McSpurren K. Charities, no; lotteries, no; cash, yes. Public Opinion Quarterly 1996;60:542‐62.
Weilbacher 1952 {published data only}
-
- Weilbacher WM, Walsh HR. Mail questionnaires and the personalized letter of transmittal. Marketing Notes 1952;16:331‐6.
Weir 1999 {unpublished data only}
-
- Weir N. Methods of following up stroke patients. Neurosciences Trials Unit, University of Edinburgh.
Wells 1984 {unpublished data only}
-
- Wells DV. The representativeness of mail questionnaires as a function or sponsorship, return postage, and time of response. Doctoral Dissertation 1984.
Weltzien 1986 {published data only}
-
- Weltzien RT, McIntyre TJ, Ernst JA, Walsh JA, Parker JK. Crossvalidation of some psychometric properties of the CSQ and its differential return rate as a function of token financial incentives. Community Mental Health Journal 1986;22(1):49‐55. - PubMed
Wensing 1999a {published data only}
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- Wensing M, Mainz J, Kramme O, Jung HP, Ribacke M. Effect of mailed reminders on the response rate in surveys among patients in general practice. Journal of Clinical Epidemiology 1999;52(6):585‐7. - PubMed
Wensing 1999b {published data only}
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- Wensing M, Mainz J, Kramme O, Jung HP, Ribacke M. Effect of mailed reminders on the response rate in surveys among patients in general practice. Journal of Clinical Epidemiology 1999;52(6):585‐7. - PubMed
Wensing 2005 {published data only}
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- Wensing M, Schattenberg G. Initial nonresponders had an increased response rate after repeated questionnaire mailings. Journal of Clinical Epidemiology 2005;58:959–61. - PubMed
Whitcomb 2004 {published data only}
-
- Whitcomb ME, Porter SR. E‐mail contacts: a test of complex graphical designs in survey research. Social Science Computer Review 2004;22:370‐6.
White 1997 {published data only}
-
- White MB, Chambers KM. Type of cover letter and questionnaire color: do they influence the response rate in survey research with marriage and family therapists?. Family Therapy 1997;24(1):19‐24.
White 2005a {published data only}
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- White E, Carney PA, Kolar AS. Increasing response to mailed questionnaires by including a pencil/pen. American Journal of Epidemiology 2005a;162(3):261‐6. - PubMed
White 2005b {published data only}
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- White E, Carney PA, Kolar AS. Increasing response to mailed questionnaires by including a pencil/pen. American Journal of Epidemiology 2005b;162(3):261‐5. - PubMed
Whiteman 2003 {published data only}
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- Whiteman MK, Langenberg P, Kjerulff K, McCarter R, Flaws JA. A randomized trial of incentives to improve response rates to a mailed women's health questionnaire. Journal of Women's Health 2003;12(8):821‐8. - PubMed
Whitmore 1976 {published data only}
-
- Whitmore WJ. Mail survey premiums and response bias. Journal of Marketing Research 1976;13:46‐50.
Willits 1995 {published data only}
-
- Willits FK, Ke B. Part‐whole question order effects. Public Opinion Quarterly 1995;59:392‐403.
Windsor 1992 {published data only}
Wiseman 1972 {published data only}
-
- Wiseman F. Methodological bias in public opinion surveys. Public Opinion Quarterly 1972;36:105‐8.
Wiseman 1973 {published data only}
-
- Wiseman F. Factor interaction effects in mail survey response rates. Journal of Marketing Research 1973;10:330‐3.
Woodward 1985 {published data only}
-
- Woodward A, Douglas B, Miles H. Chance of a free dinner increases response to mail questionnaire. International Journal of Epidemiology 1985;14:641‐2. - PubMed
Worthen 1985a {published data only}
-
- Worthen BR, Valcarce RW. Relative effectiveness of personalized and form covering letters in initial and follow‐up mail surveys. Psychology Reports 1985;57:735‐44.
Worthen 1985b {published data only}
-
- Worthen BR, Valcarce RW. Relative effectiveness of personalized and form covering letters in initial and follow‐up mail surveys. Psychology Reports 1985;57:735‐44.
Worthen 1985c {published data only}
-
- Worthen BR, Valcarce RW. Relative effectiveness of personalized and form covering letters in initial and follow‐up mail surveys. Psychology Reports 1985;57:735‐44.
Wotruba 1966 {published data only}
-
- Wotruba TR. Monetary inducements and mail questionnaire response. Journal of Marketing Research 1966;3:398‐400.
Wright 1984 {unpublished data only}
-
- Wright SJ. Mail survey response rates: a test of four techniques designed to increase response rates and a discussion of the associated cost considerations. Student Research Report, Department of Marketing, Massey University 1984.
Wright 1995 {published data only}
-
- Wright M. The effect of pre‐notification on mail survey response rates: an experimental result. Marketing Bulletin 1995;6:59‐64.
Wunder 1988 {published data only}
-
- Wunder GC, Wynn GW. The effects of address personalisation on mailed questionnaires response rate, time and quality. Journal of the Market Research Society 1988;30(1):95‐101.
Wynn 1985 {published data only}
-
- Wynn GW, McDaniel SW. The effect of alternative foot‐in‐the‐door manipulations on mailed questionnaire response rate and quality. Journal of the Market Research Society 1985;27(1):15‐26.
Zusman 1987 {published data only}
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- Zusman BJ, Duby P. An evaluation of the use of monetary incentives in postsecondary survey research. Journal of Research and Development in Education 1987;20(4):73‐8.
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- Allen CT. More on self‐perception theory’s foot technique in the pre‐call/mail survey setting. Journal of Marketing Research 1980;17:498‐502.
Anderson 1975 {published data only}
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- Anderson JF. Effects of response rates of formal and informal questionnaire follow‐up techniques. Journal of Applied Psychology 1975;60(2):255‐7.
Angus 2003 {published data only}
Armstrong 1975 {published data only}
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- Armstrong JS. Monetary incentives in mail surveys. Public Opinion Quarterly 1975;39:111‐6.
Asch 1994 {published data only}
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Bevis 1948 {published data only}
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- Bevis JC. Economical incentive used for mail questionnaire. Public Opinion Quarterly 1948;12:492‐3.
Biggar 1992 {published data only}
Blumberg 1974 {published data only}
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Blumenfeld 1973 {published data only}
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Brechner 1976 {published data only}
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Brennan 1958 {published data only}
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- Brennan RD. Trading stamps as an incentive in mail surveys. Journal of Marketing 1958:306‐7.
Cartwright 1968 {published data only}
Cartwright 1989 {published data only}
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- Cartwright A, Windsor J. Some further experiments with factors that might affect the response to postal questionnaires. Survey of Methodology Bulletin 1989;25:11‐5.
Champion 1969 {published data only}
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- Champion DJ, Sear AM. Questionnaire response rate: a methodological analysis. Social Forces 1969;47(3):335‐9.
Childs 2005 {published data only}
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- Childs LA, The Submacular Surgery Trials Research Group. Effect of order of administration of health‐related quality of life interview instruments on responses. Quality of Life Research 2005;14:493–500. - PubMed
Cook 1985 {published data only}
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Dillman 1972 {published data only}
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- Dillman DA. Increasing mail questionnaire response in large samples of the general public. Public Opinion Quarterly 1972;36:254‐7.
Dunlap 1950 {published data only}
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Eisinger 1974 {published data only}
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- Eisinger RA, Janicki WP, Stevenson RL, Thompson WL. Increasing returns in international mail surveys. Public Opinion Quarterly 1974;38:126‐30.
Elinson 1950 {published data only}
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- Elinson J, Haines VT. Role of anonymity in attitude surveys. American Psychologist 1950;5:315.
Everett 1997 {published data only}
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Fang 2006 {published data only}
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- Fang J, Shao P. Does material incentive really improve the response rate in web‐based survey? A classification model of the potential respondents. International Conference on Management Science & Engineering (13th) 2006;1‐3:74‐7.
Ferriss 1951 {published data only}
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- Ferriss AL. A note on stimulating response to questionnaires. American Sociological Review 1951;16:247‐9.
Furse 1981 {published data only}
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- Furse DH, Stewart DW, Rados DL. Effects of foot‐in‐the‐door, cash incentives, and follow‐ups on survey response. Journal of Marketing Research 1981;18:473‐8.
Gerace 1995 {published data only}
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- Gerace TA, George VA, Arango IG. Response rates to six recruitment mailing formats and two messages about a nutrition program for women 50‐79 years old. Controlled Clinical Trials 1995;16:422‐31. - PubMed
Gillespie 1975 {published data only}
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- Gillespie DF, Perry RW. Survey return rates and questionnaire appearance. Australian and New Zealand Journal of Sociology 1975;11(3):71‐2.
Hansen 2004 {published data only}
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- Hansen J, Alessandril PT, Croft ML, Burton PR, Klerk NH. The Western Australian register of childhood multiples: effects of questionnaire design and follow‐up protocol on response rates and representativeness. Twin Research 2004;7(2):149‐61. - PubMed
Hare 1998 {published data only}
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- Hare S, Price JH, Flynn MG, King KA. Increasing return rates of a mail survey to exercise professionals using a modest monetary incentive. Perceptual and Motor Skills 1998;86:217‐8. - PubMed
Harlow 1993 {published data only}
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- Harlow BL. Telephone answering machines: the influence of leaving messages on telephone interviewing response rates. Epidemiology 1993;4(4):380‐3. - PubMed
Haugejorden 1987 {published and unpublished data}
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- Haugejorden O, Nielsen WA. Experimental study of two methods of data collection by questionnaire. Community Dentistry & Oral Epidemiology 1987;15:205‐8. - PubMed
Hawes 1987 {published data only}
-
- Hawes JM, Crittenden VL, Crittenden WF. The effects of personalisation, source, and offer on mail survey response rate and speed. Akron Business and Economic Review 1987;18:54‐63.
Heads 1966 {published data only}
-
- Heads J, Thrift HJ. Notes on a study in postal response rates. Commentary 1966;8(4):257‐62.
Heje 2006 {published data only}
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- Heje NH, Vedsted P, Olesen F. A cluster‐randomized trial of the significance of a reminder procedure in a patient evaluation survey in general practice. International Journal for Quality in Health Care 2006;18(3):232–7. - PubMed
Helgeson 2002 {published data only}
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- Helgeson JG, Voss KE, Terpening WD. Determinants of mail‐survey response: survey design factors and respondent factors. Psychology & Marketing 2002;19(3):303‐28.
Hing 2005 {published data only}
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- Hing E, Schappert SM, Burt CW, Shimizu IM. Effects of form length and item format on response patterns and estimates of physician office and hospital outpatient department visits. Vital Health Statistics 2005;2(139):1‐32. - PubMed
Hinrichs 1975 {published data only}
-
- Hinrichs JR. Factors related to survey response rates: effects of sampling, follow up letters, and commitment to participation on mail attitude survey response. Journal of Applied Psychology 1975;60(2):249‐51.
Hughes 1989 {published data only}
-
- Hughes JR. Free reprints to increase the return of follow‐up questionnaires. Controlled Clinical Trials 1989;10:352.
Ives 1990 {published data only}
-
- Ives D, Traven N, Kuller L. Comparison of recruitment strategies for health promotion and disease prevalence in the elderly. American Journal of Epidemiology 1990;132:790.
Jiang 2005 {published data only}
-
- Jiang P, Rosenbloom B. Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time. European Journal of Marketing 2005;39(1‐2):150‐74.
Kerin 1974 {published data only}
-
- Kerin RA. Personalization strategies, response rate and response quality in a mail survey. Social Science Quarterly 1974;55:175‐81.
Kerin 1977 {published data only}
-
- Kerin RA, Peterson RA. Personalization, respondent anonymity, and response distortion in mail surveys. Journal of Applied Psychology 1977;62(1):86‐9.
Kerin 1983 {published data only}
-
- Kerin RA. Effects of preliminary contacts on volunteering in mail surveys: another view. Perceptual and Motor Skills 1983;57:1282.
Kimball 1961 {published data only}
-
- Kimball AE. Increasing the rate of return in mail surveys. Journal of Marketing 1961;25:63‐5.
Larsson 1970 {published data only}
-
- Larsson I. Increasing the rate of returns in mail surveys. A methodological study. Didakometry & Sociometry 1970;2:43‐70.
Longworth 1953 {published data only}
-
- Longworth DS. Use of a mail questionnaire. American Sociologist 1953;18:310‐3.
Lopez‐ Cano 2007 {published data only}
-
- Lopez‐Cano M, Vilallonga R, Sanchez JL, Hermosilla E, Armengol M. Short postal questionnaire and selective clinical examination combined with repeat mailing and telephone reminders as a method of follow‐up in hernia surgery. Her nia 2007;11:397‐402. - PubMed
Lund 1988 {published data only}
-
- Lund DB, Malhotra NK, Smith AE. Field validation study of conjoint analysis using selected mail survey response rate facilitators. Journal of Business Research 1988;16:351‐68.
Marks 1981 {published data only}
-
- Mark RB. A factorial experiment in stimulating response to mail surveys. American Marketing Association Educators Conference. 1981; Vol. 47:398‐400.
May 1960 {published data only}
-
- May RC. What approach gets the best return in mail surveys?. Industrial Marketing 1960;45:50‐1.
McDermott 2003 {published data only}
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- McDermott MM, Greenland P, Hahn EA, Brogan D, Cella D, Ockene J, P, et al. The effects of continuing medical education credits on physician response rates to a mailed questionnaire . Health Marketing Quarterly 2003;20(4):27‐42. - PubMed
Mehta 1995 {published data only}
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- Mehta R, Sivadas E. Comparing response rates and response content in mail versus electronic mail surveys. Journal of the Market Research Society 1995;37:429‐39.
Nitecki 1975 {published data only}
-
- Nitecki DA. Effects of sponsorship and nonmonetary incentive on response rate. Journalism Quarterly 1975;55:581‐3.
Oden 1999 {published data only}
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- Oden L, Price JH. Effects of a small monetary incentive and follow‐up mailings on return rates of a survey to nurse practitioners. Psychological Reports 1999;85:1154‐6. - PubMed
Perneger 2003 {published data only}
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- Perneger TV, Kossovsky MP, Cathieni F, Florio VD, Burnand B. A randomized trial of four patient satisfaction q uestionnaires. Medical Care 2003;41(12):1343–52. - PubMed
Peytremann‐Bridevaux 2006a {published data only}
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- Peytremann‐Bridevaux I, Scherer F, Peer L, Cathieni F, Bonsack C, Cléopas A, et al. Satisfaction of patients hospitalised in psychiatric hospitals: a randomised comparison of two psychiatric‐specific and one generic satisfaction questionnaires. BMC Health Services Research 2006;6(108):1‐9. - PMC - PubMed
Porter 2004 {published data only}
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- Porter SR, Whitcomb ME. Understanding the effect of prizes on response rates. New Directions for Institutional Research 2004;121:51‐62.
Pottick 1991 {published data only}
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- Pottick KJ, Lerman P. Maximising survey response rates for hard‐to‐reach inner‐city populations. Social Science Quarterly 1991;721:172‐80.
Robin 1973 {published data only}
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- Robin DP, Nash HW, Jones SR. An analysis of monetary incentives in mail questionnaire studies. J Business Comm 1973;11:38‐42.
Robin 1976 {published data only}
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- Robin DP, Walters CG. The effect on return rate of messages explaining monetary incentives in mail questionnaire studies. Journal of the Business Community 1976;13(3):49‐54.
Roeher 1963 {published data only}
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- Roeher GA. Effective techniques in increasing response to mailed questionnaires. Public Opinion Quarterly 1963;27:299‐302.
Rudd 1980 {published data only}
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- Rudd NM, Maxwell NL. Mail survey response rates: effects of questionnaire topic and length and recipients community. Psychological Reports 1980;46:435‐40.
Salomone 1978 {published data only}
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- Salomone PR, Miller GC. Increasing the response rates of rehabilitation counselors to mailed questionnaires. Rehabilitation Counseling Bulletin 1978;22:138‐41.
Senf 1987 {published and unpublished data}
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- Senf JH. The option to refuse: a tool in understanding nonresponse in mailed surveys. Evaluation Review 1987;11:775‐81.
Shackleton 1982 {published data only}
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- Shackleton VJ, Wild JM. Effect of incentives and personal contact on response rate to a mailed questionnaire. Psychological Reports 1982;50:365‐6.
Shermis 1982 {published data only}
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- Shermis MD. Issues in survey data quality: four field experiments. Doctoral Dissertation 1982.
Sheth 1975 {published data only}
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- Sheth JN, Roscoe AM. Impact of questionnaire length, follow‐up methods, and geographical location on response rate to a mail survey. Journal of Applied Psychology 1975;60(2):252‐4.
Sirken 1960 {published and unpublished data}
Smith 1972 {published data only}
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- Smith EM, Hewett W. The value of a preliminary letter in postal survey response. Journal of the Marketing Research Society 1972;14(3):145‐51.
Smith 1977 {published data only}
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- Smith K. Signing off in the right colour can boost mail survey response. Industrial Marketing 1977;62:61‐2.
Smith 1987 {published data only}
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- Smith K, Bers T. Improving alumni survey response rates: a n experiment and cost‐benefit analysis. Research in Higher Education 1987;27(3):218‐25.
Snyder 1984 {published data only}
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- Snyder M, Lapovsky D. Enhancing survey response from initial non‐consenters. Journal of Advertising Research 1984;24:17‐20.
Suhre 1989 {published and unpublished data}
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- Surhe C. Schools over the gangway: an experiment on response impoving procedures. Tijdschrift voor Onderwijsresearch 1989;14:172‐80.
Sullivan 1995 {published data only}
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- Sullivan LM, Dukes KA, Harris L, Dittus RS, Greenfield S, Kaplan SH. A comparison of various methods of collecting self‐reported health outcomes data among low‐income and minority patients. Medical Care 1995;33(4):AS183‐94. - PubMed
Sutherland 1996 {published data only}
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- Sutherland HJ, Beaton M, Mazer R, Kriukov V, Boyd NF. A randomized trial of the total design method for the postal follow‐up of women in a cancer prevention trial. European Journal of Cancer Prevention 1996;5:165‐8. - PubMed
Tan 1997 {published data only}
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- Tan RT, Burke FJT. Response rates to questionnaires mailed to dentists. A review of 77 publications. International Dental Journal 1997;47:349‐54.
Trice 1985 {published data only}
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- Trice AD. Maximizing participation in surveys: hotel ratings VII. Journal of Social Behaviour and Personality 1985;1(1):137‐41.
Walker 1977 {published data only}
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- Walker BJ, Burdick RK. Advance correspondence and error in mail surveys. Journal of Marketing Research 1977;14:379‐82.
Ward 1994 {published data only}
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- Ward J, Wain G. Increasing response rates of gynaecologists to a survey: a randomised trial of telephone prompts. Australian Journal of Public Health 1994;18(3):332‐4. - PubMed
Watson 1965 {published data only}
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- Watson JJ. Improving the response rate in mail research. Journal of Advertising Research 1965;5:48‐50.
Weiss 1985 {published data only}
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- Weiss LI, Friedman D, Shoemaker CL. Prepaid incentives yield higher response rates to mail surveys. Marketing News 1985;19:30‐1.
Weissenburger 1987 {published data only}
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- Weissenburger FE. Effects of prior information on teacher ratings of students with behaviour problems. Doctoral Dissertation 1987.
Wildman 1977 {published data only}
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- Wildman RC. Effects of anonymity and social setting on survey responses. Public Opinion Quarterly 1977;41:74‐9.
Zagumny 1996 {published data only}
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- Zagumny MJ, Ramsey R, Upchurch MP. Is anonymity important in AIDS survey research?. Psychological Reports 1996;78:270. - PubMed
Zwisler 2004 {published data only}
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- Zwisler LJET, Jarbol LDE, Lous J. Sporgeskemaundersogelser ‐ hvordan opnar jeg en hoj besvarelsesprocent?. Ugeskr Laeger 2004;166(7):575‐8. - PubMed
References to studies awaiting assessment
Alexander 2008 {published data only}
Balabanis 2007 {published data only}
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- Balabanis G, Mitchell VW, Heinonen‐Mavrovouniotis S. SMS‐based surveys: Strategies to improve participation. International Journal of Advertising 2007;26(3):369‐85.
Clarke 2007 {published data only}
Dommeyer 2008 {published data only}
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- Dommeyer CJ. The effects of the researcher's physical attractiveness and gender on mail survey response. Psychology & Marketing 2008;25(1):47‐70.
Epperson 1997 {published data only}
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- Epperson WV, Peck RC. Questionnaire response bias as a function of respondent anonymity. Accident Analysis & Prevention 1997;9:249‐56.
Harris 2008 {published data only}
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- Harris IA, Khoo OK, Young JM, Solomon MJ, Rae H. Lottery incentives did not improve response rate to a mailed survey: a randomized controlled trial. Journal of Clinical Epidemiology 2008;61(6):609‐10. - PubMed
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Hopkins 1983 {published data only}
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- Hopkins KD, Podolak J. Class‐of‐mail and the effects of monetary gratuity on the response rates of mailed questionnaires. Journal of Experimental Education 1983;51:169‐70.
Keating 2008 {published data only}
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- Keating NL, Zaslavsky AM, Goldstein J, West DW, Ayanian JZ. Randomized trial of $20 versus $50 incentives to increase physician survey response rates. Medical Care 2008;46(8):878‐81. - PubMed
Maynard 1996 {published data only}
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- Maynard ML. Effectiveness of 'begging' as a persuasive tactic for improving response rate on a client / agency mail survey. Psychological Reports 1996;78:204‐6.
McCrohan 1981 {published data only}
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- McCrohan KF, Lowe LS. A cost/benefit approach to postage used on mail questionnaires. Journal of Marketing 1981;45:130‐3.
Newton 1998 {published data only}
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- Newton K, Stein SM, Lucey C. Influence of mailing strategies on response to questionnaires. Psychiatric Bulletin 1998;22:692‐4.
O'Keefe 1987 {published data only}
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Pedrana 2008 {published data only}
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Porter 2007 {published data only}
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- Porter SR, Whitcomb ME. Mixed‐mode contacts in Web surveys: paper is not necessarily better. Public Opinion Quarterly 2007;71(4):635‐48.
Price 2004a {published data only}
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Price 2004b {published data only}
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- Price JH, Yingling F, Walsh E, Murnan J, Dake JA. Tone of postcards in increasing survey response rates. Psychological Reports 2004b;94(2):444‐8. - PubMed
Price 2004c {published data only}
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Rach 1994 {unpublished data only}
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- Rach PJ. An analysis of factors effecting initial response rates to mailed questionnaires. Doctoral Dissertation 1994.
Satia 2005 {published data only}
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Siera 1988 {published data only}
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- Siera S. Four methods of following up mailed questionnaires. Paper presented at the Annual Meeting of the American Educational Research Association 1988.
Strickland 1980 {published data only}
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- Strickland S. The effect of wording and scale format on student response to educational evaluation questionnaires. Doctoral Dissertation 1980.
Treat 1996 {published data only}
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- Treat JB. The effect of questionnaire length on response. Procedings of the Section on Survey, American Statistical Association 1996;1:734‐9.
Additional references
Armstrong 1995
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Clarke 1994
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Edwards 2005
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Engels 2000
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Scott 2006
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