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. 2009 Dec;99(12):2176-8.
doi: 10.2105/AJPH.2009.161364. Epub 2009 Oct 15.

Text4Health: a qualitative evaluation of parental readiness for text message immunization reminders

Elyse Olshen Kharbanda  1 , Melissa S Stockwell, Harrison W Fox, Vaughn I Rickert
Affiliations

Text4Health: a qualitative evaluation of parental readiness for text message immunization reminders

Elyse Olshen Kharbanda et al. Am J Public Health. 2009 Dec.

Abstract

We conducted focus groups and individual interviews in a diverse population of parents to qualitatively explore preferences and readiness for text message immunization reminders. We used content analysis to review and independently code transcripts. Text message reminders were well-accepted by parents; many thought they would be more effective than standard phone or mail reminders. Parents preferred text message reminders to be brief and personalized. Most parents were able to retrieve sample text messages but many had difficulty with interactive texting.

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A text message being sent via an iPhone. Photograph by Kim Kulish. Printed with permission of Corbis.
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