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. 2009 Dec;6(12):2980-91.
doi: 10.3390/ijerph6122980. Epub 2009 Nov 30.

"This is public health: recycling counts!" Description of a pilot health communications campaign

Nancy L Chase  1 , Gregory M Dominick, Amy Trepal, Leanne S Bailey, Daniela B Friedman
Affiliations

"This is public health: recycling counts!" Description of a pilot health communications campaign

Nancy L Chase et al. Int J Environ Res Public Health. 2009 Dec.

Abstract

This paper describes the development, implementation, and evaluation of a pilot recycling campaign. The goal of the campaign was to increase people's awareness and knowledge about recycling and the link between a healthy environment and the public's health. A total of 258 individuals attended campaign week events and completed an initial survey. Results identified inconvenience of recycling facility locations as a key barrier to recycling. Post-campaign survey results revealed increased recycling of paper, plastic, glass, and cans (p < 0.05). The majority of participants "agreed" or "strongly agreed" that as a result of campaign messages they had greater awareness about recycling (88.4%) and their recycling efforts increased (61.6%).

Keywords: environment; health communication; public health; recycling.

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Figure 1.
Figure 1.
“This is Public Health” Health Communications Campaign Model. * * Adapted from [20].
See this image and copyright information in PMC

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References

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