"This is public health: recycling counts!" Description of a pilot health communications campaign
- PMID: 20049239
- PMCID: PMC2800327
- DOI: 10.3390/ijerph6122980
"This is public health: recycling counts!" Description of a pilot health communications campaign
Abstract
This paper describes the development, implementation, and evaluation of a pilot recycling campaign. The goal of the campaign was to increase people's awareness and knowledge about recycling and the link between a healthy environment and the public's health. A total of 258 individuals attended campaign week events and completed an initial survey. Results identified inconvenience of recycling facility locations as a key barrier to recycling. Post-campaign survey results revealed increased recycling of paper, plastic, glass, and cans (p < 0.05). The majority of participants "agreed" or "strongly agreed" that as a result of campaign messages they had greater awareness about recycling (88.4%) and their recycling efforts increased (61.6%).
Keywords: environment; health communication; public health; recycling.
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