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. 2010 Mar;38(3 Suppl):S393-6.
doi: 10.1016/j.amepre.2009.12.008.

Simplicity sells: Making smoking cessation easier

Catherine Bonniot Saucedo  1 , Steven A Schroeder
Affiliations

Simplicity sells: Making smoking cessation easier

Catherine Bonniot Saucedo et al. Am J Prev Med. 2010 Mar.

Abstract

Toll-free telephone quitlines are successful alternatives to direct clinician contact. In 2004, the U.S. Department of Health and Human Services created a national quitline number, 1-800-QUIT-NOW. This enabled states without quitlines to establish them, giving free access to cessation services to every smoker in the U.S. It also created a new mechanism for national quitline marketing, employing simplified and streamlined approaches.

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