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Comparative Study
. 2010 May;7(3):A65.
Epub 2010 Apr 15.

Changes in youth cigarette use following the dismantling of an antitobacco media campaign in Florida

Noella A Dietz  1 , Lori Westphal, Kris L Arheart, David J Lee, Youjie Huang, David F Sly, Evelyn Davila
Affiliations
Comparative Study

Changes in youth cigarette use following the dismantling of an antitobacco media campaign in Florida

Noella A Dietz et al. Prev Chronic Dis. 2010 May.

Abstract

We examined the association of the termination of a successful youth-targeted antitobacco media campaign ("truth") and changes in smoking rates among youths aged 12-17 years in Florida. Six telephone-based surveys were completed during the active media campaign (1998-2001), and 2 postcampaign surveys were completed in 2004 and 2006 (each n approximately 1,800). Prevalence of current smoking among youth observed during the campaign continued to decrease in the first postcampaign survey; however, by the second follow-up survey, youth smoking rates had increased significantly for youth aged 16 years or older. Our findings support the need for consistent antitobacco messaging to reduce the prevalence of youth smoking.

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Figures

Line graph
Figure.
Prevalence of smoking among Florida youth aged ≤15 years, aged ≥16 years, and the entire sample (N = 1,800), September 1998-December 2006. Data for 1998-2001 were collected during the "truth" antitobacco media campaign; data for 2004 and 2006 were collected after the campaign ended.
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