Direct-to-consumer prescription drug advertising: history, regulation, and issues
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- PMID: 20429178
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Direct-to-consumer prescription drug advertising: history, regulation, and issues
Minn Med.
2010 Mar.
Abstract
Direct-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.
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