Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
Comparative Study
. 2010 Apr 13;12(2):e8.
doi: 10.2196/jmir.1191.

An international comparison of web-based reporting about health care quality: content analysis

Affiliations
Comparative Study

An international comparison of web-based reporting about health care quality: content analysis

Olga C Damman et al. J Med Internet Res. .

Abstract

Background: On more and more websites, consumers are provided with public reports about health care. This move toward provision of more comparative information has resulted in different information types being published that often contain contradictory information.

Objective: The objective was to assess the current state of the art in the presentation of online comparative health care information and to compare how the integration of different information types is dealt with on websites. The content analysis was performed in order to provide website managers and Internet researchers with a resource of knowledge about presentation formats being applied internationally.

Methods: A Web search was used to identify websites that contained comparative health care information. The websites were systematically examined to assess how three different types of information (provider characteristics and services, performance indicators, and health care user experience) were presented to consumers. Furthermore, a short survey was disseminated to the reviewed websites to assess how the presentation formats were selected.

Results: We reviewed 42 websites from the following countries: Australia, Canada, Denmark, Germany, Ireland, the Netherlands, Norway, the United Kingdom, the United States, and Sweden. We found the most common ways to integrate different information types were the two extreme options: no integration at all (on 36% of the websites) and high levels of integration in single tables on 41% of the websites). Nearly 70% of the websites offered drill down paths to more detailed information. Diverse presentation approaches were used to display comparative health care information on the Internet. Numbers were used on the majority of websites (88%) to display comparative information.

Conclusions: Currently, approaches to the presentation of comparative health care information do not seem to be systematically selected. It seems important, however, that website managers become aware of the complexities inherent in comparative information when they release information on the Web. Important complexities to pay attention to are the use of numbers, the display of contradictory information, and the extent of variation among attributes and attribute levels. As for the integration of different information types, it remains unclear which presentation approaches are preferable. Our study provides a good starting point for Internet research to further address the question of how different types of information can be more effectively presented to consumers.

PubMed Disclaimer

Conflict of interest statement

Ylva van den Hengel and Jeanne van Loon work for the National Institute for Public Health and the Environment (RIVM), which manages the Dutch website kiesBeter (www.kiesBeter.nl), one of the websites reviewed in this paper.

Figures

Figure 1
Figure 1
Example of a typical tabular format displaying providers in rows and attributes in columns
Figure 2
Figure 2
Example of type 0 integration (no integration of different types of comparative information)
Figure 3
Figure 3
Example of type 1 integration (limited integration of different types of comparative information)
Figure 4
Figure 4
Example of type 2 integration (medium amount of integration of different types of comparative information)
Figure 5
Figure 5
Example of type 3 integration (high integration of different types of comparative information)
Figure 6
Figure 6
Example of drill down path to more detailed information

References

    1. Maarse Hans, Meulen Ruud Ter. Consumer choice in Dutch health insurance after reform. Health Care Anal. 2006 Mar;14(1):37–49. - PubMed
    1. Lako Christiaan J, Rosenau Pauline. Demand-driven care and hospital choice. Dutch health policy toward demand-driven care: results from a survey into hospital choice. Health Care Anal. 2009 Mar;17(1):20–35. doi: 10.1007/s10728-008-0093-9. - DOI - PubMed
    1. Carlisle Robert Thomas. Internet report cards on quality: what exists and the evidence on impact. W V Med J. 2007;103(4):17–21. - PubMed
    1. Bettman JR, Kakkar P. Effects of information presentation format on consumer information acquisition strategies. J Consum Res. 1977;3(4):233–240.
    1. Payne JW, Bettman JR, Johnson EJ. The Adaptive Decision Maker. New York, NY: Cambridge University Press; 1993.

Publication types

MeSH terms