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. 2010 Sep;126(3):1089-1097.
doi: 10.1097/PRS.0b013e3181e60624.

A guide to qualitative research in plastic surgery

Melissa J Shauver  1 , Kevin C Chung
Affiliations

A guide to qualitative research in plastic surgery

Melissa J Shauver et al. Plast Reconstr Surg. 2010 Sep.

Abstract

Qualitative research can explore parts of the subjective patient experience that cannot be detailed with quantitative methods such as surveys. Unfortunately, this powerful methodology is underused in plastic surgery, a specialty where subjective outcomes are more important than traditional outcomes indicators. Qualitative research can be used to add depth to patient satisfaction questionnaires or other quantitative measures. Qualitative methodology can also be used to explore complex issues such as why patients choose to undergo cosmetic surgery or to detail patient experiences following reconstructive surgery. The authors explain the basics of qualitative research, including asking the appropriate research question, applying steps to collect data, data analysis, and practical applications of the results.

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Figures

Figure 1
Figure 1
The cycle between qualitative and quantitative research.
Figure 2
Figure 2
The interviewer and participant control vary with the “structuredness” of the interview
Figure 3
Figure 3
Illustrated steps to qualitative data analysis
See this image and copyright information in PMC

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