It's not WEIRD, it's WRONG: when researchers overlook uNderlying genotypes, they will not detect universal processes
- PMID: 20546667
- DOI: 10.1017/S0140525X10000105
It's not WEIRD, it's WRONG: when researchers overlook uNderlying genotypes, they will not detect universal processes
Abstract
We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.
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