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. 2010 Aug 10;74(6):97.
doi: 10.5688/aj740697.

A vidcasting project to promote the pharmacist's role in public health

Seena L Haines  1 , Jenny A Van Amburgh
Affiliations

A vidcasting project to promote the pharmacist's role in public health

Seena L Haines et al. Am J Pharm Educ. .

Abstract

Objective: To develop, implement, and assess an Internet-based vidcasting project to promote the pharmacist's role in public health.

Design: This was a collaborative effort for 2 different courses taught at 2 different schools of pharmacy. Faculty members created a special instructional design for students to follow in planning, producing, and publishing video public service announcements on the Internet.

Assessment: Formative and summative assessments, including course examinations, a grading rubric, student survey, and focus group, were implemented to evaluate student learning and public reaction. Students believed Internet video public service announcements served as a useful reference for patients and professionals, aided in promoting disease prevention and wellness initiatives, positively impacted patient-provider relationships, and increased awareness regarding significance and financial impact of disease burden.

Conclusion: Producing a public health information video and vidcasting it on the Internet increased pharmacy students' self-esteem, respect for peers, creative and critical-thinking abilities, and understanding of the need for and importance of pharmacists providing accurate public health information.

Keywords: Internet; nonprescription medication; public health; self-care; technology; video.

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